Тесты: Удержание

Expansion Plays — Продвинутый

Coverage models, propensity, global rollout, attribution и board-level NRR stories.

Expansion Plays — Средний

EQL, QBR, utilization, dual renewal/expansion motions и risk pauses.

Expansion Plays — Начальный

Основы expansion: upsell, cross-sell, land-and-expand, whitespace и timing.

Churn Prevention — Продвинутый

Cohort analytics, SWAT, soft churn, portfolio prioritization и board narratives.

Churn Prevention — Средний

Renewal windows, contraction, competition, EBR и cross-functional saves.

Churn Prevention — Начальный

Основы churn, ранние сигналы, save motions и документирование причин.

Health Scores — Продвинутый

Predictive models, leakage, governance, PLG, этика и executive reporting.

Health Scores — Средний

Веса, сегментация, playbooks, качество данных и health в CRM.

Health Scores — Начальный

Основы health scores: входные данные, traffic lights и действия при риске.