Research Tests

Personas & Jobs — Advanced

Portfolio strategy across jobs, evidence quality, organizational use of personas/JTBD, and failure modes at scale. Mix of single-answer and multiple-answer items.

Personas & Jobs — Intermediate

Segmenting by jobs, switching triggers, persona maintenance, and applying JTBD in prioritization. Mix of single-answer and multiple-answer items.

Personas & Jobs — Beginner

Foundations of personas and jobs-to-be-done: purpose, evidence, and common misuse. Mix of single-answer and multiple-answer items.

Survey Design — Advanced

Measurement validity, cognitive interviewing, survey experiments, weighting caveats, and decision-grade survey programs. Mix of single-answer and multiple-answer items.

Survey Design — Intermediate

Bias types, scale design, branching logic, NPS caveats, and analyzing response patterns. Mix of single-answer and multiple-answer items.

Survey Design — Beginner

Bias-aware questionnaires: goals, question types, and basic sampling. Mix of single-answer and multiple-answer items; multi-select questions ask you to select every correct statement.

Usability Testing — Advanced

Advanced usability programs: comparative rigor, triangulation, longitudinal methods, and research ops. Mix of single-answer and multiple-answer items.

Usability Testing — Intermediate

Study design, moderation technique, metrics, and synthesizing actionable findings. Mix of single-answer and multiple-answer items.

Usability Testing — Beginner

Foundations of usability testing: tasks, observation, recruiting, and reporting findings. Mix of single-answer and multiple-answer items.