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Portfolio strategy across jobs, evidence quality, organizational use of personas/JTBD, and failure modes at scale. Mix of single-answer and multiple-answer items.
Segmenting by jobs, switching triggers, persona maintenance, and applying JTBD in prioritization. Mix of single-answer and multiple-answer items.
Foundations of personas and jobs-to-be-done: purpose, evidence, and common misuse. Mix of single-answer and multiple-answer items.
Measurement validity, cognitive interviewing, survey experiments, weighting caveats, and decision-grade survey programs. Mix of single-answer and multiple-answer items.
Bias types, scale design, branching logic, NPS caveats, and analyzing response patterns. Mix of single-answer and multiple-answer items.
Bias-aware questionnaires: goals, question types, and basic sampling. Mix of single-answer and multiple-answer items; multi-select questions ask you to select every correct statement.
Advanced usability programs: comparative rigor, triangulation, longitudinal methods, and research ops. Mix of single-answer and multiple-answer items.
Study design, moderation technique, metrics, and synthesizing actionable findings. Mix of single-answer and multiple-answer items.
Foundations of usability testing: tasks, observation, recruiting, and reporting findings. Mix of single-answer and multiple-answer items.
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