Retention Tests

Expansion Plays — Advanced

Coverage models, propensity, global rollout, attribution, and board-level NRR stories.

Expansion Plays — Intermediate

EQLs, QBRs, utilization, dual renewal/expansion motions, and risk pauses.

Expansion Plays — Beginner

Expansion basics: upsell, cross-sell, land-and-expand, whitespace, and timing.

Churn Prevention — Advanced

Cohort analytics, SWAT models, soft churn, portfolio prioritization, and board narratives.

Churn Prevention — Intermediate

Renewal windows, contraction, competition, EBRs, and cross-functional saves.

Churn Prevention — Beginner

Churn basics, early warnings, save motions, and documenting reasons.

Health Scores — Advanced

Predictive models, leakage, governance, PLG, ethics, and executive portfolio reporting.

Health Scores — Intermediate

Weighting, segmentation, playbooks, data quality, and operationalizing health in CRM.

Health Scores — Beginner

Basics of customer health scores: inputs, traffic lights, and acting on risk.