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Coverage models, propensity, global rollout, attribution, and board-level NRR stories.
EQLs, QBRs, utilization, dual renewal/expansion motions, and risk pauses.
Expansion basics: upsell, cross-sell, land-and-expand, whitespace, and timing.
Cohort analytics, SWAT models, soft churn, portfolio prioritization, and board narratives.
Renewal windows, contraction, competition, EBRs, and cross-functional saves.
Churn basics, early warnings, save motions, and documenting reasons.
Predictive models, leakage, governance, PLG, ethics, and executive portfolio reporting.
Weighting, segmentation, playbooks, data quality, and operationalizing health in CRM.
Basics of customer health scores: inputs, traffic lights, and acting on risk.
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