PPC Skills Tests
Performance campaigns and paid traffic
Tests
PPC — Beginner
Paid search foundations: auctions at a glance, relevance, structure (campaign/ad group/ads), negatives, conversions, basic metrics—without platform-specific jargon only.
BeginnerOpenPPC — Intermediate
Match evolution awareness, bidding strategy guardrails, brand vs non-brand portfolio theory, uplift incrementality intuition, parity scripts cautions, feed hygiene for shopping surfaces.
IntermediateOpenPPC + GA4 + SEO — Intermediate
Cross-channel measurement across paid search, organic search, GA4, consent, attribution, landing-page quality, and linked Google platforms.
IntermediateOpenPPC — Advanced
Incrementality framing, causal design literacy, modeled conversions skepticism, cross-channel synergy vs double counting, Privacy Sandbox ramifications at strategy level, algorithmic exploitation ethics.
AdvancedOpen