Menu Engineering Skills Tests

Menu Engineering — Beginner

Foundations of menu mix analysis: popularity vs profitability, the four menu categories, contribution margin, and basic layout concepts for F&B operators.

Menu Engineering — Intermediate

Applying the menu matrix: repricing Plowhorses, promoting Puzzles, layout and description tactics, recipe re-spec, and avoiding common analysis errors in full-service and fast-casual contexts.

Menu Engineering — Advanced

Multi-outlet normalization, daypart matrices, elasticity and competitive sets, digital menu A/B tests, labor-aware margin, and governance when engineering conflicts with brand or operational constraints.