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Connect qualitative discovery to experiment design: from interview synthesis and testable hypotheses to metrics, audience fit, guardrails, and interpreting A/B results against user evidence.
Advanced interview craft: bias control, multi-stakeholder B2B research, synthesis rigor, and research ops trade-offs. Mix of single-answer and multiple-answer items.
Interview design for discovery: sampling, moderator technique, synthesis, and when to pair interviews with other evidence. Mix of single-answer and multiple-answer items.
Foundations of customer interviews: recruiting, open questions, common biases, and turning notes into insights. Mix of single-answer and multiple-answer items.
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