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Cross-channel measurement across paid search, organic search, GA4, consent, attribution, landing-page quality, and linked Google platforms.
Practical SEO for the Next.js App Router: metadata, rendering, indexing controls, internationalization, structured data, redirects, and performance.
Structured data, Core Web Vitals interpretation, facets & parameters, redirects chains, EEAT-aligned content architecture, crawl budget misconceptions, javascript rendering caveats.
Search fundamentals: crawling vs indexing intent, snippets, headings, duplicates, HTTPS, basic technical hygiene. Mixed single-select and multi-select questions.
International rollouts at scale, render budget economics, forensic duplicate identification, NLP semantic consolidation, SSR/ISR interplay, pragmatic negative SEO defenses, probabilistic CTR modeling—not prescriptive folklore.
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