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Portfolio strategy across jobs, evidence quality, organizational use of personas/JTBD, and failure modes at scale. Mix of single-answer and multiple-answer items.
Segmenting by jobs, switching triggers, persona maintenance, and applying JTBD in prioritization. Mix of single-answer and multiple-answer items.
Foundations of personas and jobs-to-be-done: purpose, evidence, and common misuse. Mix of single-answer and multiple-answer items.
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