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Predictive and discounted LTV, marginal CAC curves, multi-touch attribution effects, capital efficiency (CAC ratio, burn multiple), segment governance, and stress-testing unit economics under churn shocks. Mix of single-answer and multiple-answer items; multi-select questions ask you to select every correct statement.
Cohort-based LTV, channel-level CAC, margin-adjusted ratios, payback under expansion revenue, sales-cycle effects, and aligning finance with growth metrics. Mix of single-answer and multiple-answer items; multi-select questions ask you to select every correct statement.
Foundations of customer lifetime value (LTV) and customer acquisition cost (CAC): definitions, simple formulas, LTV:CAC ratio, payback basics, and common misreads. Mix of single-answer and multiple-answer items; multi-select questions ask you to select every correct statement.
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