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Advanced Customer Development: market types, enterprise buying committees, multi-segment portfolios, organizational design for Company Building, ethics of learning, and reconciling CD with agile delivery at scale. Strategic tradeoffs; not legal or investment advice.
Scenario-based Customer Development: problem vs solution interviews, beachhead selection, validation metrics, channel partners, reference customers, and when to enter Customer Creation. Practical tradeoffs; not legal or investment advice.
Foundations of Steve Blank–style Customer Development: discovery vs validation, getting out of the building, problem interviews, early adopters, and learning goals before scaling. Practical literacy; not legal or investment advice.
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