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Advanced startup pricing strategy: multi-dimensional packaging, discount governance, international and segment pricing, platform take rates, competitive dynamics, expansion and contraction, and aligning price with LTV:CAC. For founders and revenue leaders; not legal or tax advice.
Applying startup pricing in practice: value-based tiers, packaging, elasticity signals, annual vs monthly strategy, self-serve vs sales-led quotes, and disciplined experiments. Assumes basic SaaS and unit economics; not legal or tax advice.
Foundations of startup pricing: how price relates to value, common models (subscription, freemium, one-time), reading a simple pricing page, and basic unit economics. Practical product and go-to-market literacy; not legal or tax advice.
Advanced runway governance: venture debt covenants, scenario-weighted cash planning, efficiency metrics (Rule of 40, magic number), down-round triggers, partial shutdowns, and investor reporting under stress. Not legal, tax, or investment advice.
Operating burn models, trailing averages, hiring ramps, revenue timing, bridge scenarios, and board-level runway communication for venture-backed startups. Not legal, tax, or investment advice.
Foundations of startup cash burn and runway: gross vs net burn, runway in months, how revenue and costs change survival time, and why founders track these metrics. Practical finance literacy; not investment or tax advice.
Predictive and discounted LTV, marginal CAC curves, multi-touch attribution effects, capital efficiency (CAC ratio, burn multiple), segment governance, and stress-testing unit economics under churn shocks. Mix of single-answer and multiple-answer items; multi-select questions ask you to select every correct statement.
Cohort-based LTV, channel-level CAC, margin-adjusted ratios, payback under expansion revenue, sales-cycle effects, and aligning finance with growth metrics. Mix of single-answer and multiple-answer items; multi-select questions ask you to select every correct statement.
Foundations of customer lifetime value (LTV) and customer acquisition cost (CAC): definitions, simple formulas, LTV:CAC ratio, payback basics, and common misreads. Mix of single-answer and multiple-answer items; multi-select questions ask you to select every correct statement.
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