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Global governance, incrementality, trust & safety, privacy audiences, and executive risk. Mixed single- and multi-select.
Listening, crisis playbooks, influencers, analytics, commerce, and B2B social practice. Mixed single- and multi-select.
Organic vs paid, calendars, UGC, community basics, metrics hygiene, and format fit. Mixed single- and multi-select.
BIMI/DMARC, multi-brand architecture, incrementality, privacy erasure, orchestration, and enterprise controls. Mixed single- and multi-select.
Warming, lifecycle triggers, preference centers, ESPs, measurement beyond opens, and migration hygiene. Mixed single- and multi-select.
Permission, list hygiene, welcome flows, subject lines, CTAs, segmentation, and basic deliverability. Mixed single- and multi-select.
Match evolution awareness, bidding strategy guardrails, brand vs non-brand portfolio theory, uplift incrementality intuition, parity scripts cautions, feed hygiene for shopping surfaces.
Paid search foundations: auctions at a glance, relevance, structure (campaign/ad group/ads), negatives, conversions, basic metrics—without platform-specific jargon only.
Incrementality framing, causal design literacy, modeled conversions skepticism, cross-channel synergy vs double counting, Privacy Sandbox ramifications at strategy level, algorithmic exploitation ethics.
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